Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers

Journal of Interactive Marketing

Volumn 23, Issue 4, 2009, Pages 332-340

  Park, Cheol ^a   Lee, Thae Min ^b  

^a Korea University   (South Korea)

^b Chungbuk National University   (South Korea)

Author keywords

Cross culture; eWOM; Internet marketing; Online marketing communication; Online review

Indexed keywords

EID: 76449115488     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2009.07.001     Document Type: Article

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