Internet marketing research (1987‐2000): a literature review and classification

European Journal of Marketing

Volumn 37, Issue 1-2, 2003, Pages 24-49

  Ngai, E W T ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Internet; Literature; Marketing

Indexed keywords

EID: 28244431931     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310453894     Document Type: Review

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