Internet ad buys - What reach and frequency do they deliver?

Journal of Advertising Research

Volumn 38, Issue 1, 1998, Pages 21-28

  Wood, Leslie ^a  

^a Leslie Wood Research Inc   (United States)

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EID: 21344442221     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (5)

1. AGOSTINI, J. M. "Analysis of Magazine Accumulative Audiences." Journal of Advertising Research 2, 4 (1962): 24-27.
2. _. "How to Estimate Unduplicated Audiences." Journal of Advertising Research 1, 3 (1961): 11-14.
3. KISHI, SHIZUE. "Exposure Distribution Models in Advertising Media." Unpublished Doctoral Dissertation, University of Illinois at Urbana-Champaign, 1983.
4. METHERINGHAM, RICHARD. "Measuring the Net Cumulative Coverage of a Print Campaign." Journal of Advertising Research 4, 4 (1964): 23-28.
5. SIMMONS MEDIA STUDIES. "Selective Markets and the Media Reaching Them." New York: Simmons Media Studies, 1978.