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Volumn 13, Issue 5, 1996, Pages 35-46

Organizational learning and online consumer information services

Author keywords

Internet; Market intelligence; Online computing; Organizational learning; Strategy

Indexed keywords


EID: 3543035810     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769610130864     Document Type: Review
Times cited : (2)

References (15)
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  • 2
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  • 3
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    • The Internet
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  • 4
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    • English, W.D.1
  • 7
    • 3543012515 scopus 로고
    • Survey: 80 percent will buy on Web
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    • (1995) Internet Business Report , pp. 8
  • 8
    • 3543041189 scopus 로고
    • Luring advertisers' prospects to Web
    • Judson, B. (1995, "Luring advertisers' prospects to Web", Advertising Age, Vol. 66, August 7, p. 16.
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    • Judson, B.1
  • 9
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    • October
    • Kotler, P. (1970, "A guide to gathering expert estimates", Business Horizons, October, pp. 79-87.
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    • Kotler, P.1
  • 11
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    • Michman, R.D.1
  • 12
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    • Direct marketing goes on-line
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    • Morrall, K.1
  • 13
    • 0001181569 scopus 로고
    • Advertising as information
    • Nelson, P. (1974, "Advertising as information", Journal of Political Economy, Vol. 82, July/August, pp. 729-54.
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  • 14
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    • The potential impact of emerging communications technologies on distribution channels
    • Sauer, P., Young, M. and Talarzyk, W.W. (1989, "The potential impact of emerging communications technologies on distribution channels", Journal of Direct Marketing, Vol. 3 No. 3, pp. 28-38.
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  • 15
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    • Direct marketing and online consumer information services (OLCISs): Implications and challenges
    • Talarzyk, W.W. and Widing, R.E. II (1994, "Direct marketing and online consumer information services (OLCISs): implications and challenges", Journal of Direct Marketing, Vol. 8 No. 4, pp. 6-17.
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    • Talarzyk, W.W.1    Widing II, R.E.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.