Potential challenges the internet brings to the agency-advertiser relationship

Journal of Advertising Research

Volumn 40, Issue 4, 2000, Pages 7-16

  Bush, Alan J ^a   Bush, Victoria D ^b  

^a UNIVERSITY OF MEMPHIS   (United States)

^b UNIVERSITY OF MISSISSIPPI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3042850930     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-40-4-7-16     Document Type: Article

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