On‐line focus groups: conceptual issues and a research tool

European Journal of Marketing

Volumn 32, Issue 7-8, 1998, Pages 713-723

  Montoya‐Weiss, Mitzi M ^a   Massey, Anne P ^b   Clapper, Danial L ^c  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

^b INDIANA UNIVERSITY   (United States)

^c WESTERN CAROLINA UNIVERSITY   (United States)

Author keywords

Communications technology; Computer technology; Focus groups; Interaction; Internet; Market research

Indexed keywords

EID: 0037547472     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810224100     Document Type: Article

References (18)

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