A preliminary evaluation of professional accounting services: direct marketing on the Internet

Journal of Services Marketing

Volumn 14, Issue 7, 2000, Pages 595-605

  Roxas, Maria L ^a   Peek, Lucia ^b   Peek, George ^b   Hagemann, Thorsten ^a  

^a CENTRAL CONNECTICUT STATE UNIVERSITY   (United States)

^b WESTERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Accounting industry; Advertising; Direct marketing; Internet; Services marketing

Indexed keywords

EID: 84986119980     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040010352763     Document Type: Article

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