Services advertising and providing services on the Internet

Journal of Services Marketing

Volumn 12, Issue 5, 1998, Pages 334-347

  Knowles Mathur, Lynette ^a   Mathur, Ike ^a   Gleason, Kimberly C ^a  

^a SOUTHERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Advertising; Advertising effectiveness; Internet; Marketing strategy; Services marketing

Indexed keywords

EID: 84986018753     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049810235333     Document Type: Article

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