International marketing tool: The Internet

Industrial Management and Data Systems

Volumn 98, Issue 6, 1998, Pages 253-261

  Palumbo, Fred ^a   Herbig, Paul ^b  

^a YESHIVA UNIVERSITY   (United States)

^b Herbig and Sons   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DECISION THEORY; ELECTRONIC COMMERCE; INTERNATIONAL TRADE; MARKETING;

INTERNATIONAL MARKETING TOOLS;

INTERNET;

EID: 0032297513     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635579810228381     Document Type: Article

References (34)

1. Angell, D. (1996), "Laying the track", ISDN for Dummies, IDG Books Worldwide.
2. Anonymous (1996a), "Marketing on the Internet", Futurist, Vol. 30 No. 6, November, p. 3.
3. Anonymous (1996b), "Netnanny states", The Economist, September, p. 34.
4. Axtell, R. (1996), "Do's and taboos around the world", Business America, Vol. 116 No. 11, November, p. 30.
5. Bredenberg, A. (1995), "Seven myths of Internet marketing", Zip/Target Marketing, Vol. 18 No. 9, September, pp. 49-50.
6. Bussgang, J. (1996), "The Internet is revolutionizing business, but who is setting the rules?", Harvard Business Review, May-June, pp. 125-33.
7. Coleman, F. (1997), "A great lost cause: France vs. the Internet", US News and World Report, April, pp. 57-9.
8. Corbitt, T. (1996), "Making the Internet easier to use", Management Service, Vol. 40 No. 9, September, p. 20.
9. Croft, B. (1995), "Opening windows to the world"; Communication World, Vol. 12 No. 11, December, p. 16.
10. Czinkota, M. and Ronkainen, I. (1996), Global Marketing, Dryden Press, pp. 41-50.
11. Danowitz, A., Nassef, Y. and Goodman, S. (1995), "Cyberspace across the Sahara: computing in North Africa", Communications of the ACM, December, pp. 23-8.
12. Gattiker, U., Janz, L. and Kelley, H. (1996), "The Internet and privacy: do you know who is watching?", Business Quarterly, Vol. 60 No. 4, Summer, pp. 79-84.
13. Gelormine, V. (1995), "Selling in Cyberspace", Success, Vol. 42 No. 4, May, pp. 61-8.
14. Greene, T. (1996), "Maximum results", Direct Marketing, Vol. 59 No. 3, July, pp. 42-3.
15. Herbig, P. (1997), Handbook of Cross-Cultural Marketing, Haworth Press.
16. Hurley, D. (1995), "Property and privacy in Cyberspace", OECD Observer, October/November, p. 19.
17. Lewis, R. and Feldman, J. (1996), "Before you advertise on the "Net, check the international marketing law", Bank Marketing, May, pp. 40-2.
18. Lovelock, P. (1996), "Asia meets the Internet"; China Business Review, November/December, pp. 26-7.
19. Mack, J. (1995), "Taming the Net: a new marketing forum", Pharmaceutical Executive, Vol. 15 No. 11, November, pp. 56-64.
20. Mardenfeld, S. (1996), "Untangling the Web", Business Startups Magazine, p. 14.
21. Martin, J. (1996), "Political barriers cannot stop the Internet", Computerworld, March, p. 37.
22. Milberg, S., Burke, S., Smith, J. and Kallman, E. (1995), "Values, personal information privacy, and regulatory approaches", Communications of the ACM, December, pp. 65-74.
23. Nemey, C. (1996), "Net freedom limited abroad", Network World, July, pp. 1-10.
24. Notess, G. (1995), "Shopping, security, and shareware", Database, Vol. 18 No. 5, October/ November, pp. 85-8.
25. O'Leary, M. (1996), "Parents empowered in online culture wars", Online, September/October, pp. 50-1.
26. Petrison, L. and Wang, P. (1995), "Exploring the dimensions of consumer privacy: an analysis of coverage in British and America media", Journal of Direct Marketing, Autumn, pp. 19-37.
27. Pillai, B. (1996), "The Orient Express", Communications International, May, pp. 77-80.
28. Quelch, J. and Klein, L. (1996), "The Internet and international marketing", Sloan Management Review, pp. 60-75.
29. Resnick, R. (1994), "Cyber sales", PC Magazine, Vol. 13 No. 7, April, p. 73.
30. Sterne, J. (1996), "World Wide Web marketing", Editorial, Wiley, pp. 256-9.
31. Swinbanks, D. (1996), "Internet fever arrives in Japan, worries in China", Research - Technology Management, July/August, pp. 7-8.
32. Toops, L. (1996), "Technological challenges face insurers abroad", Best's Review (Life/Health), June, pp. 56-61.
33. Triolo, P. and Lovelock, P. (1996), "Up, up, and away - with string attached", China Business Review, November/December, pp. 18-19.
34. Wagner, M. (1996), "Tempers flare over Web censorship", Computerworld, February, p. 6.