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Volumn 38, Issue 1, 2000, Pages 15-21

Opportunities to enhance a commercial website

Author keywords

E marketing; E services; E transaction; Process value matrix; Web attributes

Indexed keywords


EID: 0001981115     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0378-7206(00)00048-3     Document Type: Article
Times cited : (112)

References (19)
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  • 2
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    • CommerceNet and Nielsen Media Research Issue Results of Spring 1999 Internet Demographic Survey
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  • 3
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    • GVU's 10th WWW User Survey
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  • 5
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    • (1997) European Management Journal , vol.15 , Issue.4 , pp. 361-369
    • Angehrn, A.1
  • 7
    • 33748164028 scopus 로고    scopus 로고
    • Advertising value and advertising on the web
    • R.H. Ducoffe, Advertising value and advertising on the web, Journal of Advertising research (1996) pp. 21-35.
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    • Ducoffe, R.H.1
  • 9
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    • Internet marketing in the internationalisation of UK SMEs
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  • 13
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    • A framework for identifying Web-based electronic commerce opportunities
    • forthcoming
    • F.J. Riggins, A framework for identifying Web-based electronic commerce opportunities, Journal of Organizational Computing and Electronic Commerce, http://riggins-mgt.iac.-gatech.edu/papers/ecvalue.html (1998) forthcoming.
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    • Riggins, F.J.1
  • 16
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    • Approaches to small firm marketing: A critique
    • W-S. Siu, D.A. Kirby, Approaches to small firm marketing: a critique, European Journal of Marketing 32 (1-2), 1998, pp. 40-60.
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    • Siu, W.-S.1    Kirby, D.A.2
  • 19
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    • Measuring information systems service quality: Lessons from two longitudinal case studies
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    • Watson, R.T.1    Pitt, L.F.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.