International online marketing of foods to US consumers

International Marketing Review

Volumn 14, Issue 5, 1997, Pages 376-384

  White, Gregory K ^a  

^a UNIVERSITY OF MAINE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0009928364     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339710184334     Document Type: Article

References (9)

1. "CommerceNet/Nielsen Media Internet Demographics and Electronic Commerce Survey" (1997), http://www.commercenet.work/pilot/nielsen_96/press_97.html
2. Dietrich, R. (1992), "Today's specialty food consumer", in NASFT Showcase, National Association for Specialty Food Trade, Inc., New York, NY, March/April.
3. Pitkow, J. and Kehoe, C. (1996a), "Sixth GVU WWW user survey. High level summary and trend analysis", October, GVU Center, College of Computing, Georgia Institute of Technology. http://www.cc.gatech.edu/gvu/user_ surveys/
4. Pitkow, J. and Kehoe, C. (1996b), "Sixth GVU WWW user survey", General Demographic and Information Gathering and Purchasing Datasets, October, GVU Center, College of Computing, Georgia Institute of Technology. http://www.cc.gatech.edu/gvu/user_surveys/
5. Quelch, J.A. and Klein, L.R. (1996), "Opinion: the Internet and international marketing", Sloan Management Review, Spring 1996, Vol. 37 No. 3, pp. 60-75.
6. White, G.K. (1996), "An online survey of food and beverage consumers on the Internet: an evaluation of the survey methodology", Marketing Research Online, Vol. 1, pp. 39-59. http://msc.city.unisa.edu.au/msc/jems/MRO_Vol_One.html
7. White, G.K. and Cheng, T. (1996), "Purchase behavior of online specialty food and drink consumers: results of an electronic survey", Proceedings, Allied Academies Annual Meeting: Marketing Studies Section, Maui, Hawaii, October.
8. White, G.K. and Manning, B. (1997a), "Characteristics of likely Internet specialty food and drink consumers", Presented at American Marketing Association Future of Marketing Special Conferences, Dublin, Ireland, June.
9. White, G.K. and Manning, B. (1997b), "Commercial WWW site appeal: how does it affect online food and drink consumers' purchasing behavior?" working paper.