Marketing modeling for e-business

International Journal of Research in Marketing

Volumn 17, Issue 2-3, 2000, Pages 215-225

  Mahajan, Vijay ^a   Venkatesh, R ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

E business; Internet marketing; Marketing models

Indexed keywords

EID: 0010596206     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(00)00022-7     Document Type: Article

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