Misplaced marketing International marketing: With marketing misplaced, it's often not international

Journal of Consumer Marketing

Volumn 17, Issue 1, 2000, Pages 7-8

  Jevons, Colin ^a  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

International marketing; Marketing planning; USA

Indexed keywords

EID: 0039332793     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760010309483     Document Type: Article

References (3)

1. Nua (1999), Nua Internet Survey, Vol. 4 No. 3, April 6. (Web site: www.nua.ie/surveys/.)
2. Rotfeld, H. (1996), "Selling cars to Japan and other myopias", Marketing News, Vol. 30, December 2, p. 12.
3. TechServer (1999), Internationalisation of the Web, http://www.techserver.com