“Postmodern” versus “long‐standing” cultural narratives in consumer behavior: an empirical study of NetGirl online

European Journal of Marketing

Volumn 32, Issue 7-8, 1998, Pages 644-654

  Gould, Stephen J ^a   Lerman, Dawn B ^a  

^a CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

Communications; Consumer behaviour; Consumer marketing; Internet; Narratives; Postmodernism

Indexed keywords

EID: 22144488445     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810224047     Document Type: Article

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