Marketing on the Internet - who can benefit from an online marketing approach?

Decision Support Systems

Volumn 27, Issue 4, 2000, Pages 383-393

  Kiang, Melody Y ^a   Raghu, T S ^b   Shang, Kevin Huei Min ^c  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b ARIZONA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

INTERNET; MARKETING; ONLINE SYSTEMS;

INTERNET MARKETING;

ELECTRONIC COMMERCE;

EID: 0033896755     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-9236(99)00062-7     Document Type: Article

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