The use of pharmaceutical Web sites for prescription drug information and product requests

Journal of Product & Brand Management

Volumn 8, Issue 6, 1999, Pages 488-501

  Maddox, Lynda M ^a  

^a GEORGE WASHINGTON UNIVERSITY   (United States)

Author keywords

Advertising; Consumer marketing; Internet; Pharmaceutical industry; Product management; Sweden

Indexed keywords

EID: 84986173604     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429910299728     Document Type: Article

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