Early adopters of the Web as a retail medium: small company winners and losers

European Journal of Marketing

Volumn 32, Issue 7-8, 1998, Pages 629-643

  O’Keefe, Robert M ^a   O’Connor, Gina ^b   Kung, Hsiang Jui ^b  

^a BRUNEL UNIVERSITY   (United Kingdom)

^b RENSSELAER POLYTECHNIC INSTITUTE   (United States)

Author keywords

Internet; Marketing communications; Marketing research; Retailing; Small firms

Indexed keywords

EID: 85135342485     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810224038     Document Type: Article

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