The relationship between advertising and content provision on the Internet

European Journal of Marketing

Volumn 32, Issue 7-8, 1998, Pages 677-687

  Yuan, Yuehong ^a   Caulkins, Jonathan P ^a   Roehrig, Stephen ^a  

^a CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Advertising; Consumer behaviour; Consumer marketing; Internet; Marketing communications; Marketing strategy

Indexed keywords

EID: 0000721072     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810224074     Document Type: Article

References (14)

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