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Communications of the ACM

Volumn 43, Issue 6, 2000, Pages 97-102

Integratwd Internet Marketing

(3) Watson, Richard T a Zinkhan, George M a Pitt, Leyland F b

a UNIVERSITY OF GEORGIA (United States)

b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0347507160 PISSN: 00010782 EISSN: None Source Type: Journal
DOI: 10.1145/336460.336483 Document Type: Article

Times cited : (39)

References (5)

1
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- Strategies for diversification
- Cambridge Press, Cambridge, MA
- Ansoff, H.I. Strategies for diversification. Harvard Bus. Rev. 35, 2. Cambridge Press, Cambridge, MA. (1957), 113-124.
- (1957) Harvard Bus. Rev. , vol.35 , Issue.2 , pp. 113-124
- Ansoff, H.I.¹

2
- 0003547941
- Prentice-Hall, Englewood Cliffs, NJ
- Bandura, A. Social Learning Theory. Prentice-Hall, Englewood Cliffs, NJ, 1977.
- (1977) Social Learning Theory
- Bandura, A.¹

3
- 84968158706
- Information technology, organizations, and the response to strategic challenges
- Child, J. Information technology, organizations, and the response to strategic challenges. Calif. Management Rev. 30, 1 (1987), 33-50.
- (1987) Calif. Management Rev. , vol.30 , Issue.1 , pp. 33-50
- Child, J.¹

4
- 0002172492
- Toward a general theory of competitive rationality
- Dickson, P. R. Toward a general theory of competitive rationality. J. Marketing 56, 1 (1992), 69-83.
- (1992) J. Marketing , vol.56 , Issue.1 , pp. 69-83
- Dickson, P.R.¹

5
- 0002229547
- The Internet and international marketing
- Quelch, J.A., and Klein, L.R. The Internet and international marketing. Sloan Management Rev. 37, 3 (1996), 60-75
- (1996) Sloan Management Rev. , vol.37 , Issue.3 , pp. 60-75
- Quelch, J.A.¹ Klein, L.R.²

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