Internet marketing practices

Information Management & Computer Security

Volumn 4, Issue 5, 1996, Pages 7-14

  Heinen, Joseph ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Business to business marketing; Database marketing; Internet; Marketing information systems; Marketing philosophy; Relationship marketing; World Wide Web

Indexed keywords

EID: 84986178158     PISSN: 09685227     EISSN: None     Source Type: Journal    
DOI: 10.1108/09685229610153120     Document Type: Article

References (30)

1. WebMaster, “Threads: for what it’s worth to you…”, Premier issue, 1995.
2. InterSearch Corporation, “Purchasing study report”, sponsored by IBM, May 1995. The text of the report is available at http://www.ibm. com/Products/eps/survey/npo.htmll
3. WebWeek, “Early adopters: the lessons learned”, Vol. 1 No. 7, November 1995. he text of the article is available at http://pubs.iworld.com/ww-online/Nov95/ news/webstats.html
4. IBM Infomercial, “The Internet for business”, WebMaster, Premiere issue, 1995.
5. IITA, “ Electronic commerce and the NII”, Information Infrastructure Technology and Applications (IITA) Task Group, National Coordination Office for High Performance Computing and Communications, February 1994.
6. Crosson, WebWeek, Vol. 1 No. 6, October 1995.
7. Taylor, T.C., “Marketing: the next generation”, Sales and Marketing Management, Vol. 147 No. 2, February 1995.
8. Buchanan, L., “The business outlook”, WebMaster, September/October 1995.
9. Hood, P., “Editor’s window: Java and the distribution of power”, NewMedia, November 1995.
10. Cleland, K., “Few wed marketing, communications”, Advertising Age, 27 February 1995.
11. Pelletier, V.S., “Hitting the mark”, Red Herring, January 1996.
12. Michalski, J., “People are the killer app”, Forbes, June 1995.
13. Cleland, K., “Online offers truly receptive promotion; target consumers ‘a lot more involved with message’”, Advertising Age, 20 March 1995.
14. Peter, J.P. and Donnelly, J.H. Jr, A Preface to Marketing Management, Irwin, Homewood, IL, 1994.
15. Hoffman, D.L. and Novak, T.P., “Marketing in hypermedia computer-mediated environments: conceptual foundations”, Working Paper No. 1. 11 July 1995. From Project 2000: Research Program on Marketing in Hypermedia Computer-Mediated Environments, available at http://www2000.ogsm. vanderbilt.du
16. Cronin. M.J., Doing More Business on the Internet, Van Nostrand Reinhold, New York, NY, 1995.
17. McKenna, R., Relationship Marketing, Addison-Wesley, Reading, MA, 1991.
18. Seideman, T., “Cataloging in cyberspace”, International Business, June 1995.
19. Sterne, J., “Easy clickings”, WebMaster, September/October 1995.
20. McKenna, R., “Real-time marketing”, Harvard Business Review, July/August 1995.
21. Ellsworth, J. and Ellsworth, M., The Internet Business Book, Wiley, New York, NY, 1994.
22. Lian, T., “Banking on the Internet: searching for a competitive edge”, Bank Marketing, Vol. 27 No. 7, July 1995.
23. Elkind, F. and Kassel, A., “A marketer’s guide for navigating the information superhighway”, Marketing News, Vol. 29 No. 16, 31 July 1995.
24. Lee, L., “Online news”, NewMedia, December 1995.
25. University of Michigan, The Hermes study, available at http://www.umich.edu/ sgupta/hermes
26. Georgia Tech Graphics, Visualization and Usability (GVU) Center, available at http://www.cc.gatech.edu/gvu
27. Barksdale, J.L., speech given at The Commonwealth Club of California, 13 September 1995.
28. The Internet Group, “White paper”, available at http://www.tig.com/IBC/White/Paper.html
29. Anderson, C., “The accidental superhighway”, The Economist (US edition), 1 July 1995.
30. Ubois, J., “Wheels of commerce: an interview with CommerceNet’s Cathy J. Medich and Jay M. Tenenbaum”, Mecklermedia Corporation, 1995.