Value-added marketing in the digital domain: Enhancing the utility of the Internet

Journal of Consumer Marketing

Volumn 15, Issue 6, 1998, Pages 558-575

  Breitenbach, Craig S ^a   Van Doren, Doris C ^b  

^a JOHNS HOPKINS UNIVERSITY APPLIED PHYSICS LABORATORY   (United States)

^b LOYOLA UNIVERSITY MARYLAND   (United States)

Author keywords

Internet; Marketing channels; Marketing communications; New technology

Indexed keywords

EID: 0010097429     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769810241436     Document Type: Article

References (6)

1. Ainscough, T. and Luckett, M.G. (1996),"The Internet for the rest of us: marketing on the World Wide Web", The Journal of Consumer Marketing, Vol. 13 No. 2.
2. Burnett, J.J. (1984), Promotional Management: A Strategic Approach, West Publishing, New York, NY.
3. Burnett, J.J. (1993), Promotional Management, Houghton-Mifflin Company, Boston, MA.
4. Cerf, V. (1996), "A brief history of the Internet and related works", Net History Links.
5. Lewis, H.G. and Lewis, R.D. (1997), "Give your customers what they want", Selling on the Net. Executive Book Summaries, Vol. 19 No. 3, March.
6. Monaco, B. (1997), "Marketing on the Internet", CNBC Business News (transcript), January.