Interactive media face artificial consumers and marketing theory must re-think

Journal of Marketing Communications

Volumn 4, Issue 1, 1998, Pages 45-59

  Gatarski, Richard ^a   Lundkvist, Anders ^a  

^a STOCKHOLM UNIVERSITY   (Sweden)

Author keywords

Agents; Artificial Consumer; Conversation; Electronic Commerce; Interactivity; Internet

Indexed keywords

EID: 1842841828     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272698345870     Document Type: Article

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