Interactive functions and their impacts on the appeal of internet presence sites

Journal of Advertising Research

Volumn 38, Issue 2, 1998, Pages 29-43

  Ghose, Sanjoy ^a   Dou, Wenyu ^a  

^a UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0001782545     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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