Visits, hits, caching and counting on the World Wide Web: old wine in new bottles?

Internet Research

Volumn 7, Issue 1, 1997, Pages 5-8

  Berthon, Pierre ^a   Pitt, Leyland ^a   Prendergast, Gerard ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

Marketing; User studies; World Wide Web

Indexed keywords

EID: 3543035232     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662249710159791     Document Type: Article

References (2)

1. Berthon, P., Pitt, L. and Watson, R. (1996), “The World Wide Web as an advertising medium: towards an understanding of conversion efficiency, ” Journal of Advertising Research, January-February, pp. 43-54.
2. Gopalakrishna, S. and Lilien, G.L. (1995), “A three-stage model of industrial trade show performance, ” Marketing Science, Vol. 14 No. 1, Winter, pp. 22-42.