An empirical study on consumer acceptance of products in electronic markets: A transaction cost model

Decision Support Systems

Volumn 24, Issue 1, 1998, Pages 29-43

  Liang, Ting Peng ^a,b   Huang, Jin Shiang ^a  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Electronic commerce; Internet marketing; Transaction cost theory

Indexed keywords

BEHAVIORAL RESEARCH; COSTS; DECISION THEORY; ELECTRONIC COMMERCE; INTERNET; MARKETING; MATHEMATICAL MODELS;

INTERNET MARKETING; TRANSACTION COST THEORY;

DECISION SUPPORT SYSTEMS;

EID: 0032208934     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-9236(98)00061-X     Document Type: Article

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