The Internet as a Micro Marketing Tool: Targeting Consumers through Preferences Revealed in Music Newsgroup Usage

Journal of Business Research

Volumn 41, Issue 3, 1998, Pages 179-186

  Sivadas, Eugene ^a   Grewal, Rajdeep ^b   Kellaris, James ^b  

^a EMERSON COLLEGE   (United States)

^b UNIVERSITY OF CINCINNATI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000112652     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(97)00060-X     Document Type: Article

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