The new interactive media: One-to-one, but who to whom?

Marketing Intelligence & Planning

Volumn 16, Issue 1, 1998, Pages 22-30

  Peters, Linda ^a  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

Author keywords

Channel relationships; Direct marketing; Interaction; Internet; Marketing communications; Marketing mix

Indexed keywords

EID: 84986180774     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509810199472     Document Type: Review

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