Internet: The marketing challenge of the twentieth century

Internet Research

Volumn 7, Issue 2, 1997, Pages 95-100

  Herbig, Paul ^a   Hale, Brian ^a  

^a Texas AandM International University   (United States)

Author keywords

Internet; Marketing

Indexed keywords

EID: 3843118682     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662249710165226     Document Type: Review

References (12)

1. Anonymous (1995a, "Sorry, 'Crisco.Com' is already taken too, " Ad Age, August 27, p. 1.
2. Anonymous (1995b, "Marketing guide to the Internet, " Industry Net, November 27, pp. 1-8.
3. Anonymous (1995c, "TCI start-up joins Netscape to develop services on Internet, " Wall Street Journal, September 26, p. 19.
4. Cook. J.W. (1996, "Internet copyright protection, " E-Comm, May/June, pp. 5-6.
5. Creek, A. (1995, Marketing on the Internet, Allen Creek Associates, Inc., November 20, pp. 1-2.
6. Flynn, L. (1995, "Companies use Web hopping to save millions, " New York Times, July 17, p. 5.
7. Herbig, P.A., Palumbo, F.A. and Bellman, L.M. (1996, "Emerging marketing tool: the Internet, " working paper, Texas A&M International University..
8. Marx, W. (1995, "Marketers have page advantage, " Ad Age, August, pp. 1-2.
9. Roberts, J. (1995, Reach Out to the Whole World, Ultimate Solutions, Inc., November 27, pp. 1-2.
10. Sandberg, J. (1994, "Mosaic software helps to sell goods, " Wall Street Journal, September 28, p. 1.
11. Saslow, L. (1995, "For business, Internet can open marketing doors, " New York Times, June 25, p. 4.
12. Zuckerman, L. (1995, "AT&T starts on-line service aimed at small business, " New York Times, September 20, p. 2..