Consumer attitudes towards Internet advertising: A social contract perspective

International Marketing Review

Volumn 14, Issue 5, 1997, Pages 362-375

  Gordon, Mary Ellen ^a   De Lima Turner, Kathryn ^a  

^a UNIVERSITY OF CANTERBURY   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0347658104     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339710184316     Document Type: Article

References (32)

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