Exploring the implications of the internet for consumer marketing

Journal of the Academy of Marketing Science

Volumn 25, Issue 4, 1997, Pages 329-346

  Peterson, Robert A ^a   Balasubramanian, Sridhar ^a   Bronnenberg, Bart J ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031495465     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070397254005     Document Type: Article

References (14)

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