Meeting the information needs of marketing in the twenty-first century

Marketing Intelligence & Planning

Volumn 17, Issue 1, 1999, Pages 6-12

  Culkin, Nigel ^a   Smith, David ^a   Fletcher, Jonathon ^b  

^a UNIVERSITY OF HERTFORDSHIRE   (United Kingdom)

^b DVL Smith Ltd   (United Kingdom)

Author keywords

Information management; Intuition; Market intelligence; Market research; Marketing research; Problem solving

Indexed keywords

EID: 84986160826     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509910253731     Document Type: Review

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