Targeting children online: Internet advertising ethics issues

Journal of Consumer Marketing

Volumn 16, Issue 6, 1999, Pages 590-602

  Austin, M Jill ^a   Reed, Mary Lynn ^a  

^a MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

Advertising; Children; Ethics; Internet; Target Marketing

Indexed keywords

EID: 0346994180     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769910297579     Document Type: Article

References (7)

1. Azoulay, J. (1998), "Is online on the line? Kid-based Websites", Children's Business, Vol. 13 No. 6.
2. Bernstein, J. (1997), letter to K.C. Montgomery of CME, "Re: Petition requesting investigation of, and enforcement action against, SpectraCom, Inc.".
3. (The) Center for Media Education/Consumer Federation of America (1998), Guidelines and Policy Principles for the Collection and Tracking of Information from Children on the Global Information Infernation Infrastrcuture and Interactive Media, The Center for Media Education/Consumer Federation of America, April, http://tap.epn.org
4. (The) Children's Advertising Review Unit (1997), Self-regulatory Guidelines for Children's Advertising, http://bbb.org
5. Marketing Online: Privacy, Principles, and Guidance (1997), The Direct Marketing Association.
6. Oberlag, R. (1997), "Ad community working out kinks with kids on Internet", Shoot, Vol. 38 No. 46.
7. Yoegel, R. (1997), "Reaching youth on the Web", Target Marketing, Vol 20 No. 11.