Is the web world wide? Marketing effects in an emerging market

Journal of Strategic Marketing

Volumn 5, Issue 4, 1997, Pages 211-231

  Morris, Michael H ^a   Marais, Pierre ^b   Weir, Jean ^b  

^a GEORGETOWN UNIVERSITY   (United States)

^b UNIVERSITY OF CAPE TOWN   (South Africa)

Author keywords

Emerging markets; Marketing strategy; South Africa; The Web

Indexed keywords

EID: 85001527683     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525497346730     Document Type: Article

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