A communication-based marketing model for managing relationships

Journal of Marketing

Volumn 62, Issue 2, 1998, Pages 1-13

  Duncan, Tom ^a   Moriarty, Sandra E ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032391195     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1252157     Document Type: Article

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