“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature

Journal of Cleaner Production

Volumn 165, Issue , 2017, Pages 1263-1279

  Dangelico, Rosa Maria ^a   Vocalelli, Daniele ^a  

^a SAPIENZA UNIVERSITY OF ROME   (Italy)

Author keywords

Environmental sustainability; Green marketing; Green products; Marketing mix; Sustainable marketing; Sustainable products

Indexed keywords

COMMERCE; LOGISTICS; PLANNING; POLLUTION CONTROL; PRODUCT DESIGN; STRATEGIC PLANNING; SUPPLY CHAINS; SUSTAINABLE DEVELOPMENT;

ENVIRONMENTAL SUSTAINABILITY; GREEN MARKETING; GREEN PRODUCTS; MARKETING MIX; SUSTAINABLE PRODUCTS;

MARKETING;

EID: 85028071634     PISSN: 09596526     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jclepro.2017.07.184     Document Type: Review

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