An examination of marketing techniques that influence millennials' perceptions of whether a product is environmentally friendly

Journal of Strategic Marketing

Volumn 18, Issue 6, 2010, Pages 437-450

  Smith, Katherine T ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Environmentally friendly; Gen Y; Green; Marketing; Millennials

Indexed keywords

EID: 78649432246     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2010.525249     Document Type: Article

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