Green decisions: Demographics and consumer understanding of environmental labels

International Journal of Consumer Studies

Volumn 31, Issue 4, 2007, Pages 371-376

  D’Souza, Clare ^a   Taghian, Mehdi ^b   Lamb, Peter ^a   Peretiatko, Roman ^a  

^a LA TROBE UNIVERSITY   (Australia)

^b DEAKIN UNIVERSITY   (Australia)

Author keywords

Green consumers profile; Green labels; Green marketing; Third party labels

Indexed keywords

EID: 84964764330     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2006.00567.x     Document Type: Article

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