Segmenting consumers’ reasons for and against ethical consumption

European Journal of Marketing

Volumn 48, Issue 11-12, 2014, Pages 2237-2251

  Burke, Paul F ^a   Eckert, Christine ^a   Davis, Stacey ^a  

^a UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

Best worst scaling; Ethical consumption; Green marketing; Reason based choice; Relative importance; Segmentation

Indexed keywords

EID: 84928167459     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EJM-06-2013-0294     Document Type: Article

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