Consumer effects of environmental impact in product labeling

Journal of Consumer Marketing

Volumn 28, Issue 1, 2011, Pages 76-86

  Borin, Norm ^a   Cerf, Douglas C ^a   Krishnan, R ^b  

^a CALIFORNIA POLYTECHNIC STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MIAMI   (United States)

Author keywords

Environmental management; Green marketing; Information disclosure; Labelling; Packaging

Indexed keywords

EID: 78751621237     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761111101976     Document Type: Article

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