Surveying of importance of green marketing compared purchase budget and preferred brand when buying by AHP method

Mediterranean Journal of Social Sciences

Volumn 6, Issue 4, 2015, Pages 388-394

  Esmaili, Mahbubeh ^a   Fazeli, Seyede Fatemeh ^a  

^a URMIA UNIVERSITY   (Iran)

Author keywords

AHP; Brand preference; Green marketing; Social marketing

Indexed keywords

EID: 84936109508     PISSN: 20399340     EISSN: 20392117     Source Type: Journal    
DOI: 10.5901/mjss.2015.v6n4p388     Document Type: Article

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