Going green in the service sector: Social responsibility issues, implications and implementation

European Journal of Marketing

Volumn 30, Issue 5, 1996, Pages 56-66

  Grove, Stephen J ^a   Fisk, Raymond P ^b   Pickett, Gregory M ^a   Kangun, Norman ^c  

^a CLEMSON UNIVERSITY   (United States)

^b UNIVERSITY OF CENTRAL FLORIDA   (United States)

^c UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

Author keywords

Green marketing; Services marketing; Social responsibility

Indexed keywords

EID: 5644268045     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569610118777     Document Type: Article

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