The drivers of green brand equity: Green brand image, green satisfaction, and green trust

Journal of Business Ethics

Volumn 93, Issue 2, 2010, Pages 307-319

  Chen, Yu Shan ^a  

^a NATIONAL YUNLIN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Green brand equity; Green brand image; Green marketing; Green satisfaction; Green trust

Indexed keywords

EID: 77951979035     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-009-0223-9     Document Type: Article

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