메뉴 건너뛰기




Volumn 14, Issue 2, 2008, Pages 130-143

Sustainable incentives in marketing and strategic greening: The cases of Lithuania and Romania

Author keywords

Ecological labelling; Europe; Green marketing; Lithuania; Romania; Strategic greening; Sustainability

Indexed keywords


EID: 47149106652     PISSN: 20294913     EISSN: 20294921     Source Type: Journal    
DOI: 10.3846/1392-8619.2008.14.130-143     Document Type: Article
Times cited : (39)

References (34)
  • 1
    • 0003877508 scopus 로고    scopus 로고
    • Andersen, M. S, Liefferink, D, eds, Manchester and New York
    • Andersen, M. S.; Liefferink, D. (eds.). 1997. European Environmental Policy: The Pioneers. Manchester and New York.
    • (1997) European Environmental Policy: The Pioneers
  • 3
    • 47149091075 scopus 로고
    • Die Zukunft inszenieren, Freiburg im Breisgam
    • Bergen, H. von. 1990. New Marketing. Die Zukunft inszenieren, Freiburg im Breisgam.
    • (1990) New Marketing
    • Bergen1    von, H.2
  • 6
    • 0442279062 scopus 로고
    • The Regulation of Green Advertising: The State, The Market and the Environmental Good, University of British
    • Cohen, D. S. 1991. The Regulation of Green Advertising: The State, The Market and the Environmental Good, University of British Columbia, Law Review: 226-275.
    • (1991) Columbia, Law Review , pp. 226-275
    • Cohen, D.S.1
  • 7
    • 0142162752 scopus 로고
    • Global Marketing 2000: A Marketing Survival Guide
    • Czinkota, M.; Ronkainen, I. 1992. Global Marketing 2000: A Marketing Survival Guide, Marketing Management 1(1): 36-45.
    • (1992) Marketing Management , vol.1 , Issue.1 , pp. 36-45
    • Czinkota, M.1    Ronkainen, I.2
  • 8
    • 85015754195 scopus 로고    scopus 로고
    • Ecomarket. LIFE02 ENV/RO/000462 project, carried out by Bucharest Municipality (2003-2005). Bucharest Municipality, 2005.
    • Ecomarket. LIFE02 ENV/RO/000462 project, carried out by Bucharest Municipality (2003-2005). Bucharest Municipality, 2005.
  • 9
    • 85015784999 scopus 로고    scopus 로고
    • EPA (U S. Environmental Protection Agency). 1998. Environmental Labeling. Issues, Policies and Practices Worldwide. Washington: EPA.
    • EPA (U S. Environmental Protection Agency). 1998. Environmental Labeling. Issues, Policies and Practices Worldwide. Washington: EPA.
  • 10
    • 47149085060 scopus 로고
    • Blueprint for Green Marketing
    • Frankel, C. 1992. Blueprint for Green Marketing, Marketing Executive Review 2(5): 22-23.
    • (1992) Marketing Executive Review , vol.2 , Issue.5 , pp. 22-23
    • Frankel, C.1
  • 12
    • 27244462170 scopus 로고
    • The Changing Role of the Environmental Manager
    • March-April
    • Friedman, F. B. 1992. The Changing Role of the Environmental Manager, Business Horizons March-April: 25-28.
    • (1992) Business Horizons , pp. 25-28
    • Friedman, F.B.1
  • 13
    • 85015798194 scopus 로고    scopus 로고
    • Grundey, D. 2003. Sustainable Consumption and Green Marketing: Transforming Consumer Behaviour, Transformations in Business & Economics 2 (1(3)): 20-47.
    • Grundey, D. 2003. Sustainable Consumption and Green Marketing: Transforming Consumer Behaviour, Transformations in Business & Economics 2 (1(3)): 20-47.
  • 14
    • 85015727841 scopus 로고    scopus 로고
    • Grundey, D.; Čiegis, R.; Štreimikiené, D.; Gronskas, V. 2004. Competing in Food Technologies: Transition to Sustainable Consumption Patterns and Ethics, Transformations in Business & Economics 3 (2(6)): 58-78.
    • Grundey, D.; Čiegis, R.; Štreimikiené, D.; Gronskas, V. 2004. Competing in Food Technologies: Transition to Sustainable Consumption Patterns and Ethics, Transformations in Business & Economics 3 (2(6)): 58-78.
  • 16
    • 0034465587 scopus 로고    scopus 로고
    • Strategic Environmental Planning and Uncertainty: A Cross-National Comparison of Green Plans in Industrialised Countries
    • Jänicke, M.; Jörgens, H. 2000. Strategic Environmental Planning and Uncertainty: A Cross-National Comparison of Green Plans in Industrialised Countries, Policy Studies Journal 28(3): 612-632.
    • (2000) Policy Studies Journal , vol.28 , Issue.3 , pp. 612-632
    • Jänicke, M.1    Jörgens, H.2
  • 17
    • 85015793389 scopus 로고    scopus 로고
    • Kern, K.; Kissling-Näf, I.; Landmann, U. and C. 2001. Mauch in collaboration with T. Löffelsend. Policy Convergence and Policy Diffusion by Governmental and Non-Governmental Institutions - An International Comparison of Eco-labelling Systems. Discussion Paper FS II 01-305, Social Science Research Center Berlin, 2001.
    • Kern, K.; Kissling-Näf, I.; Landmann, U. and C. 2001. Mauch in collaboration with T. Löffelsend. Policy Convergence and Policy Diffusion by Governmental and Non-Governmental Institutions - An International Comparison of Eco-labelling Systems. Discussion Paper FS II 01-305, Social Science Research Center Berlin, 2001.
  • 18
    • 0026199514 scopus 로고
    • What does it mean to be
    • green, July-August
    • Kleiner, A. 1991. What does it mean to be green? Harvard Business Review July-August: 4-11.
    • (1991) Harvard Business Review , pp. 4-11
    • Kleiner, A.1
  • 21
    • 27244461785 scopus 로고
    • Environmental Training: It's Good Business
    • March-April
    • Marshall, M. E.; Mayer, D. 1992. Environmental Training: It's Good Business, Business Horizons March-April: 54-57.
    • (1992) Business Horizons , pp. 54-57
    • Marshall, M.E.1    Mayer, D.2
  • 23
    • 0010773134 scopus 로고
    • Strategic Management of the Socially Responsible Firm: Integrating Management and Marketing Theory
    • Murray, K.; Montanari, J. 1986. Strategic Management of the Socially Responsible Firm: Integrating Management and Marketing Theory, Academy of Management Review 11: 815-827.
    • (1986) Academy of Management Review , vol.11 , pp. 815-827
    • Murray, K.1    Montanari, J.2
  • 26
    • 47149109779 scopus 로고    scopus 로고
    • What Sustainability Means to Consumer Product Marketers, The Ottman Report on Environmental
    • Ottman, J. 1998. What Sustainability Means to Consumer Product Marketers, The Ottman Report on Environmental Marketing 5(1).
    • (1998) Marketing , vol.5 , Issue.1
    • Ottman, J.1
  • 28
    • 85015767460 scopus 로고    scopus 로고
    • Romania: Country Commercial Guide. National technical Information Service, 2004.
    • Romania: Country Commercial Guide. National technical Information Service, 2004.
  • 29
    • 0036778973 scopus 로고    scopus 로고
    • Integrated Product Policy (IPP) in Europe - a development model and some impressions
    • Rubik, F.; Scholl, G. 2002. Integrated Product Policy (IPP) in Europe - a development model and some impressions, Journal of Cleaner Production 10(5): 507-515.
    • (2002) Journal of Cleaner Production , vol.10 , Issue.5 , pp. 507-515
    • Rubik, F.1    Scholl, G.2
  • 34
    • 0002740528 scopus 로고
    • The Emperor's New Eco Logos?: A Critical Review of the Scientific Certification Systems Environmental Report Card and the Green Seal Certification Mark Programs
    • Wynne, R. D. 1993. The Emperor's New Eco Logos?: A Critical Review of the Scientific Certification Systems Environmental Report Card and the Green Seal Certification Mark Programs, Virginia Environmental Law Journal 14: 51-149.
    • (1993) Virginia Environmental Law Journal , vol.14 , pp. 51-149
    • Wynne, R.D.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.