Segmenting Green Consumers in the United States: Implications for Green Marketing

Journal of Promotion Management

Volumn 20, Issue 5, 2014, Pages 571-589

  Park, Jin Seong ^a   Lee, Jinhee ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

Author keywords

cluster analysis; consumer environmentalism; green marketing; market segmentation

Indexed keywords

EID: 84911978450     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496491.2014.946202     Document Type: Article

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