Millennials' interpretations of green terminology

Academy of Marketing Studies Journal

Volumn 18, Issue 1, 2014, Pages 55-68

  Smith, Katherine Taken ^a  

^a MURRAY STATE UNIVERSITY   (United States)

Author keywords

Environmental labels; Environmentally preferable products; Green marketing; Green terminology; Millennials

Indexed keywords

EID: 84930431748     PISSN: 10956298     EISSN: 15282678     Source Type: Journal    
DOI: None     Document Type: Article

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