Creating firm, customer, and societal value: Toward a theory of positive marketing

Journal of Business Research

Volumn 68, Issue 12, 2015, Pages 2446-2451

  Gopaldas, Ahir ^a  

^a FORDHAM UNIVERSITY   (United States)

Author keywords

Cause marketing; Green marketing; Positive marketing; Social innovation; Social marketing

Indexed keywords

EID: 84942370331     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2015.06.031     Document Type: Article

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