Eco-harmful media perceptions and consumer response to advertising

Journal of Cleaner Production

Volumn 108, Issue , 2015, Pages 799-807

  Rademaker, Claudia A ^a   Royne, Marla B ^b   Wahlund, Richard ^a  

^a STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

^b UNIVERSITY OF MEMPHIS   (United States)

Author keywords

Advertising effectiveness; Eco harmful media; Media context effects; Priming

Indexed keywords

COMMERCE; MARKETING; PURCHASING;

ADVERTISING EFFECTIVENESS; CONSUMER RESPONSE; CONTEXT EFFECTS; ECO-HARMFUL MEDIA; ENVIRONMENTAL ASPECTS; ENVIRONMENTAL CONCERNS; PRIMING; PURCHASE INTENTION;

CONSUMER BEHAVIOR;

EID: 84956636687     PISSN: 09596526     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jclepro.2015.08.071     Document Type: Article

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