When Descriptive Norm Cues Fail As Persuasion Agents in Green Supermarket Advertising

Journal of Promotion Management

Volumn 21, Issue 6, 2015, Pages 721-738

  Raska, David ^a   Nichols, Bridget S ^a   Shaw, Doris ^a  

^a NORTHERN KENTUCKY UNIVERSITY   (United States)

Author keywords

descriptive norms; green marketing; persuasion; skepticism

Indexed keywords

EID: 84950240282     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496491.2015.1055047     Document Type: Article

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