A framework identifying the gaps between customers' expectations and their perceptions in green products

Journal of Cleaner Production

Volumn 59, Issue , 2013, Pages 174-184

  Tseng, Shih Chang ^a   Hung, Shiu Wan ^a  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

Author keywords

Environmental sustainability; Green marketing; Green product; SERVQUAL

Indexed keywords

CUSTOMERS' EXPECTATIONS; ENVIRONMENTAL ATTRIBUTES; ENVIRONMENTAL PERFORMANCE; ENVIRONMENTAL SUSTAINABILITY; GREEN MARKETING; GREEN PRODUCT DEVELOPMENT; GREEN PRODUCTS; SERVQUAL;

COMMERCE; COMPETITION; ENVIRONMENTAL MANAGEMENT; ENVIRONMENTAL PROTECTION; ENVIRONMENTAL REGULATIONS; MARKETING; PRODUCT DEVELOPMENT; RESEARCH;

INSTRUMENTS;

EID: 84884671540     PISSN: 09596526     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jclepro.2013.06.050     Document Type: Article

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