Shades of green: A psychographic segmentation of the green consumer in Kuwait using self-organizing maps

Expert Systems with Applications

Volumn 36, Issue 8, 2009, Pages 11030-11038

  Mostafa, Mohamed M ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

Consumer segmentation; Green marketing; Kuwait; Self organizing maps

Indexed keywords

CLUSTERING QUALITY; COGNITIVE FACTORS; COMPLEX DATASETS; CONSUMER SEGMENTATION; ENVIRONMENTAL CONCERNS; ENVIRONMENTAL KNOWLEDGE; GREEN CONSUMPTION; GREEN MARKETING; GREEN PRODUCTS; KUWAIT; MACHINE LEARNING METHODS; MULTIDIMENSIONAL DATA; NONLINEAR PATTERN;

CONFORMAL MAPPING; MARKETING; STRENGTH OF MATERIALS;

SELF ORGANIZING MAPS;

EID: 67349244320     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2009.02.088     Document Type: Article

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